Architecture encompasses both strategy and planning. From the start, owners, architects and construction management must work together to find a cohesive project that fits everyone’s standards. The need to put thought into the planning process may seem obvious, but some don’t realize just how helpful the art of master planning can be to any given project. Architectural Master Planning is the critical first step in any design process – whether that’s an entirely new project from the ground up or a redesign of an existing facility. Master planning is creating a framework in which the entire project proceeds. Headed by a lead architect, a project’s planning phase views the whole picture through detailed work. The process involves examining the design and style of the building, surrounding infrastructure, legal requirements and much more. It should also extend to include identifying the core purpose of the project and specific goals. By creating a master plan, your entire project is that much more likely to go the way you want it!